Matteo Macchiavelli, born in 1980, carries the weight of a famous Italian surname, “Macchiavelli,” though his path has been defined by innovation and creativity rather than political theory. Growing up in Italy, Matteo pursued a degree in Economics, laying a solid foundation for his future entrepreneurial endeavors. After completing his studies, he set his sights on Los Angeles, where he enrolled at UCLA, earning an MBA that would prove pivotal in shaping his career.

Upon finishing his MBA, Matteo combined his passion for business and creativity, venturing into the fashion world. He launched his first fashion company, stepping into the dual role of both designer and owner, showcasing his unique vision. His brand "Macchia J" became his first major success, blending fashion and artistry in a way that reflected his bold, contemporary style.

Matteo’s creativity didn’t stop there. His venture into art inspired him to launch another brand, Awesome Art Not Fake, based on his artistic endeavors. This brand further pushed the boundaries between fashion and visual art, solidifying his status as a multidisciplinary creator. His entrepreneurial spirit extended into tech, with the launch of NextCouture, a company focused on 3D modeling and holograms for the fashion industry, showcasing his ability to merge technology and design seamlessly.

Over the past decade, Matteo has embraced his love for art, developing a unique style that merges fine art with design. His artistic work, characterized by the use of natural spray techniques, blends elements of visionary pop art, producing both paintings and sculptures. He is particularly known for being the first artist to bring art into the high-octane world of Formula 1 racing. Matteo gained widespread recognition for creating artworks directly on Formula 1 car chassis, transforming these iconic machines into mobile canvases.

This fusion of motorsport and art, exhibited in prestigious contemporary art spaces around the world, has become his signature. By combining speed, passion, and creativity, Matteo Macchiavelli has redefined how art can be expressed, turning Formula 1 cars into symbols of a new artistic movement. His works represent a constantly evolving world where art, design, and innovation collide, leaving a lasting impact on both the art and fashion industries.